Game Description
It is one that over four million people have already paid for and played. It is the brightest example of an indie success story you could name, having never been near a publisher or even an investor. Its lead developer, Markus 'Notch' Persson, is all but a celebrity - that one-word nickname guaranteeing instant press and gamer attention for any and all pronouncements it's attached to. There are T-shirts, there are costumes, there are conspiracy theories about an in-game nemesis who doesn't exist, there are podcasts, there are more YouTube videos than one human being could watch in a lifetime, there is a dedicated video commentary site starring a girl with pink hair who has her own frighteningly loyal fanbase.
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